L’Oréal x Gjosa

L’Oréal has partnered with the Swiss start-up Gjosa to develop the L’Oréal Professional Water Saver showerhead

The first showerhead leveraging patented water fragmentation technology to save up to 69% water at the backbar.1

1 Water flow reduction compared to average salon flow.

The water fragmentation technology consists in highly precise water collisions, creating micro-drops at increased speed.

L’Oréal is committed to reducing water consumption not only of its activities but also in helping its partners to do so. L’Oréal and Gjosa have teamed up to create Water Saver Portfolio, a new technology that makes sustainable water usage available to everyone.

L'Oréal x Gjosa - Support "Douchette"​

The “Douchette” for hair salons is the first born of the Water Saver portfolio, result of a collaboration between Gjosa and L’Oréal.

The “Douchette” can deliver up to 60% water savings thanks to the Gjosa Jet-Fusion® technology.

For more information on installation, usage and maintenance, please access our FAQ above.

« We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count. »

- Nicolas Hieronimus, CEO, L’Oréal Group
« This breaktrough technology shows just why we are so committed, and excited, by sustainable innovations »

- Guive Balooch, Head of the L’Oréal Technology Incubator
« By combining Gjosa’s unique water-tech innovations with L’Oréal’s knowledge of beauty rituals, data, tech, and personalization, we will invent together new augmented beauty experiences for our consumers while protecting the coveted and precious resource that is water »

- Barbara Lavernos, Chief Research, Innovation & Technology Officer, L’Oréal Group
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Water Saver Innovations

Sustainable Water Saver haircare technology, which was unveiled at the CES 2021 tech show is part of the answer: it proves what Beauty Tech can do for the environment, and especially for sustainable water use.

L’Oréal & Gjosa have developed a breakthrough multi-channel showerhead that integrates Gjosa patented In-Flow® Technology.

How the Water Saver with Gjosa Technology Benefit Hair Salons

Save up to 60% of water
Save up to 69% of water
Full wettability and good rinsing
Provides a unique tonic jet
Ensure a pleasurable experience

Thanks to Gjosa technology, hair care products are now infused directly within the micronized water flow. This unique combination delivers a novel and personalized experience and allows to rinse shampoo with substantial water and energy savings.

Water and Shampoo Harmoniously mixed together

For customers, it is a new refreshing experience with an unprecedented sensation of well-being. For hair salons, it drives substantial savings and positions them as innovative and sustainable businesses.

From Research and Innovation to a Final Consumer Product


Want to know more about L’Oréal x Gjosa ?

L’Oréal News Release

November 2021
L’Oréal Water Saver named in Time 100 Best Inventions of 2021

News Release

October 2021
L’Oréal unveils its vision for the future of beauty at expo 2020 Dubai

News Release

June 2021
Tech for Good:


News Release

March 2021
L’Oréal Invests in environmental tech startup Gjosa

News Release

Visit L’Oréal website
January 2021
L'Oréal Water Saver: CES 2021

News Release

Visit L’Oréal website
June 2020
Managing Water Sustainably

News Release

Visit L’Oréal website
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