L’Oréal is committed to reducing water consumption not only of its activities but also in helping its partners to do so. L’Oréal and Gjosa have teamed up to create Water Saver, a new technology that makes sustainable water usage available to everyone.
L'Oréal Water Saver
Sustainable Water Saver haircare technology, which was unveiled at the CES 2021 tech show is part of the answer: it proves what Beauty Tech can do for the environment, and especially for sustainable water use.
L’Oréal & Gjosa have developed a breakthrough multi-channel showerhead that integrates Gjosa patented In-Flow® Technology.
Water and shampoo harmoniously mixed together
For customers, it is a new refreshing experience with an unprecedented sensation of well-being. For hair salons, it drives substantial savings and positions them as innovative and sustainable businesses.
80% of the water usage during a shampoo comes from rinsing hair
90% of the energy used during a shampoos life cycle comes from rinsing hair
How the Water Saver with Gjosa Technology Benefit Hair Salons
Thanks to Gjosa technology, hair care products are now infused directly within the micronized water flow: this unique combination delivers a novel and personalized experience and allows to rinse shampoo with substantial water and energy savings.