Partnering exclusively with L’Oréal to drastically reduce the water footprint of the Hair Care Industry

80% of the global water footprint of shampoo comes from the usage phase

90% of the total energy used in a shampoo’s life cycle comes from rinsing hair
"This breakthrough technology shows just why we are so committed, and excited, by sustainable innovations."
Laurent Attal,Executive Vice-President Research & Innovation, L'Oréal.
We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count.Nicolas Hieronimus, Deputy CEO, L’Oréal Group.
This breakthrough technology shows just why we are so committed, and excited, by sustainable innovations.Laurent Attal, Executive Vice-President Research & Innovation, L'Oréal.
L’Oréal Water Saver is backed by advanced technology - but what is most important is that it improves on our consumers’ existing haircare experience and excites and inspires them.Guive Balooch, Head of the L’Oréal Technology Incubator.
Gjosa partners up with L’Oréal to develop a breakthrough multi-channel shower head that integrates Gjosa patented In-Flow® Technology.
Thanks to Gjosa technology, hair care products are now infused directly within the micronized water flow: this unique combination delivers a novel and personalized experience and allows to rinse shampoo with substantial water and energy savings.

An Innovative Hair Wash Experience.
Water and shampoo harmoniously mixed together.
For customers, it is a new refreshing experience with an unprecedented sensation of well-being. For hairdressing salons, it drives substantial savings and positions them as innovative and sustainable businesses.

Watered by Gjosa using In-Flow® Technology
Our In-Flow® Technology allows infusing water seamlessly together with hair care products. This unique combination allows shampoo rinsing to go from 8 litres to 1.5 litres of water usage while providing an exclusive experience.
Watered by Gjosa using In-Flow® Technology
Our In-Flow® Technology allows infusing water seamlessly together with hair care products. This unique combination allows shampoo rinsing to go from 8 litres to 1.5 litres of water usage while providing an exclusive experience.
Leveraging the core expertise of the two companies to engage with users in a new meaningful way.

Technology evaluation and
From Research and Innovation to a Final Consumer Product
We put people at the heart of everything we do. By developing multiple prototypes and conducting extensive user tests we cover key user needs and exceed all their expectations.

User Insights and




User tests extension

Hello Tomorrow in Paris
From Research and Innovation to a Final Consumer Product
We put people at the heart of everything we do. By developing multiple prototypes and conducting extensive user tests we cover key user needs and exceed all their expectations.
Technology evaluation and

User Insights and


User tests extension

Hello Tomorrow in Paris

Creating Tangible Value for Hairdressing Salons
"This technology really helps doing my job easier. All my clients really like it and are always asking about it."
Owner of salon in South Africa.

"This technology really helps doing my job easier. All my clients really like it and are always asking about it."
Owner of salon in South Africa.

How Gjosa Technology Benefits Hair Salons

Substantially reduces water consumption

Drastically cuts energy consumption

Ensures an enjoyable experience, full wettability, and good rinsing

Get recognized as a sustainable, pioneer brand
Our Technology
We constantly build a progressive portfolio of products that integrate our technology to drastically reduce the consumption of water in our daily life.